About the Role:
Winnors Remote Staff is seeking a motivated and detail-oriented Lead Generation Specialist to support our growing Structural Engineering client based in the UK. The ideal candidate will drive our outbound lead generation efforts, identify high-value prospects, and initiate meaningful client engagements across email, LinkedIn, and cold calling channels.
Key Responsibilities:
- Conduct targeted email outreach campaigns to potential clients within the structural engineering sector.
- Perform cold calls to decision-makers at architectural firms, construction companies, and property developers.
- Execute LinkedIn outreach strategies to connect with key industry professionals.
- Research and identify potential clients using online resources and industry databases.
- Qualify leads and schedule introductory meetings with the sales or leadership team.
- Maintain accurate records of all outreach activities in the CRM.
- Create, refine, and optimise outreach templates and email campaigns for different target segments.
- Attend virtual industry events to uncover new business opportunities.
- Generate weekly reports on lead generation metrics and conversion performance.
- Perform cold calling to key decision-makers at architectural firms, construction companies, and property developers to generate leads and schedule meetings.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 3 years of proven experience in B2B lead generation or business development.
- Demonstrated success with outbound sales activities (email, phone, LinkedIn).
- Skilled in using LinkedIn Sales Navigator, AI-based outreach tools, and email automation platforms (e.g., Woodpecker, Newsletter tools).
- Strong copywriting skills for professional outreach content and compelling email communication.
- Solid understanding of B2B sales processes, email marketing regulations, and buyer personas.
- Experienced in social selling techniques, particularly on LinkedIn.
- Ability to create and optimise multi-channel sales sequences and perform A/B testing for campaign improvement.
- Data-driven with experience using analytics to refine targeting and messaging.
- Previous success nurturing leads through structured, multi-step outreach campaigns.
- Experience working with technical or engineering-focused companies is highly desirable.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced and dynamic environment.
- Be part of a growing and successful team.
- Daily provision of lunch, fruits, tea, and coffee onsite.