We are seeking a highly motivated and results-oriented Ads Specialist to join our dynamic marketing team. This role is crucial for driving business growth through strategic paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads. You'll be responsible for crafting compelling ad copy, optimising campaigns for maximum return on ad spend (ROAS), and delivering measurable results that generate qualified leads.
Responsibilities:
- Developing and executing comprehensive PPC strategies tailored to meet the specific goals and objectives of each client.
- Conducting keyword research, audience targeting, and ad copywriting to maximize campaign performance and ROI.
- Setting up and managing PPC campaigns across various platforms, including Google Ads, Meta(Facebook & Instagram) Ads Manager and TikTok Ads.
- Monitoring campaign performance and optimizing key metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA) to ensure maximum effectiveness.
- Manage ad budgets effectively and ensure efficient spending for maximum return on ad spend (ROAS).
- Conducting A/B testing and implementing best practices to continuously improve campaign performance and drive results.
- Providing regular performance reports and insights to clients, highlighting key metrics and areas for optimization.
- Stay up-to-date on the latest trends and best practices in paid advertising platforms.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 3 years of experience in managing PPC advertising campaigns, with a focus on Google Ads, Meta platforms (Facebook, Instagram), and TikTok Ads.
- Proven track record of driving business growth and generating leads through PPC advertising.
- Strong understanding of PPC (Pay-Per-Click) advertising principles and best practices.
- In-depth knowledge of keyword research, audience targeting, and ad copywriting techniques.
- Excellent analytical skills with the ability to interpret complex campaign data and draw actionable insights.
- Strong analytical skills and ability to interpret data to make informed decisions and optimize campaign performance.
- Excellent communication skills, with the ability to effectively communicate campaign strategies, results, and recommendations to clients.
- Experience working across different industries/sectors and managing campaigns for diverse clients.
- Result-oriented mindset with a passion for delivering measurable results and exceeding client expectations.
- Google Ads certification and experience with PPC on Meta platforms and TikTok Ads are highly preferred.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work in a dynamic environment.
- Be part of a growing and successful UK-trained team.
- Daily provision of lunch, fruits, tea, and coffee onsite.
We are looking for a skilled and experienced Ads Specialist who can demonstrate a strong track record of success in driving business growth through paid advertising. If you have the skills, experience, and passion to excel in this role, we encourage you to apply now!