Social Media Growth Strategist & Content Manager at Winnors Remote Staff

Job Title: Social Media Growth Strategist & Content Manager

Join Winnors and elevate your career by working directly with UK-based clients from our dynamic and collaborative office in Johar Town, Lahore. We’re currently seeking a Social Media Growth Strategist & Content Manager, a creative and results-oriented professional with a passion for building impactful online brand presence.

Key Responsibilities:

Multi-Platform Research, Strategy & Trend Forecasting

• Identify trending topics, hashtags, cultural moments, and viral content opportunities across platforms (YouTube, TikTok, Instagram, Facebook, etc.).
• Use tools like Google Trends, TubeBuddy, vidIQ, Ahrefs, Quora, and social listening to validate high-performing content ideas.
  Develop weekly Content Strategy Decks across platforms, with hooks, formats, and suggested CTAs.

Content Ideation, Planning & SEO

• Create a rolling 4-week content calendar for each platform, considering seasonal spikes, trends, and client goals.
• Write platform-appropriate captions, hashtags, SEO metadata, and interactive elements (polls, questions, stickers, etc.).
• Split-test hooks, visuals, and formats to maximise reach and engagement.

Cross-Platform Repurposing & Native Content Creation

• Repurpose long-form content (like YouTube videos or webinars) into short-form vertical content (Reels, TikToks, Shorts).
• Create platform-specific content like behind-the-scenes videos, brand stories, and challenge-based posts tailored to each audience.
  Ensure visual and brand consistency across all content outputs.
  
   

Publishing, Community Management & Engagement

• Implement platform-specific posting schedules, optimised based on engagement insights and analytics.
• Engage with followers across all channels—replying to comments, DMs, and participating in threads and duets/stitches.
• Encourage community feedback and integrate ideas back into the content pipeline.

Growth Strategy & Collaboration

• Develop and execute growth campaigns using trending sounds, hashtags, influencer collaborations, and giveaways.
• Collaborate with team leads and international stakeholders to align brand voice and messaging across regions.

Analytics, Reporting & Continuous Optimisation

• Monitor performance KPIs: views, engagement rates, follower growth, retention, reach, CTR, and watch time.
• Provide weekly performance dashboards with content insights and strategic recommendations.
• Adjust content strategy using real-time data and algorithm trends to enhance growth.
  
   

End-to-End Growth Ownership: 

• Responsible for researching trends, planning and managing content, executing platform-native strategies, and optimising for virality ensuring content drives reach, subscribe boost, engagement, and consistent viewership growth across channels.

Skills Requirement:

• Platform Expertise: Strong understanding of YouTube, TikTok, Instagram, and Facebook algorithms to maximise engagement.
• Content Strategy & Trend Spotting: Ability to anticipate trends using tools like Google Trends, TubeBuddy, and Reddit.
• Creative Thinking & Ideation: Skilled in creating engaging hooks and impactful campaigns for each platform.
• SEO & Copywriting: Ability to craft keyword-optimised titles, captions, and meta content for higher CTR.
• Analytics & Reporting: Experience using YouTube Studio, Meta Business Suite, TikTok Analytics, and Excel for performance insights.
  Cross-Platform Repurposing: Ability to adapt long-form videos for TikTok, Instagram, Reels, Shorts, and Facebook.
• Community Management & Engagement: Skilled in nurturing communities via comments, DMs, and creator collaborations.
• Project & Time Management: Proficient with tools like Trello, ClickUp, or Asana to manage content calendars and workflows.
• Communication & Collaboration: Strong verbal and interpersonal communication skills for working with cross-functional teams.
• Self-Starter Attitude: Independent, results-oriented, and able to thrive in a fast-paced environment.

Qualifications:

• Experience: 5 to 8 years in social media management, digital marketing, or a related field, with a proven track record of driving engagement across platforms like YouTube, TikTok, Instagram, and Facebook.
• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related discipline.
• Platform Expertise: In-depth knowledge of social media algorithms, content strategies, and best practices for major platforms.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Be part of a growing and successful team.
• Daily provision of lunch, fruits, tea, and coffee onsite.